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 LEAD Books:

You visited the  LEAD Website, the LEAD Blog, the LEAD Channel, saw the LEAD Slides, learnt about the LEAD Events, and read the LEAD News published by the media. You are convinced about our mission. You like it. You want to be a part of it.You want to support us.  How can you do it?

The easiest and perhaps the most effective way of supporting any mission is to read the books published by it and share them with friends. We therefore  invite you to buy LEAD Books and gift them to your friends and loved ones.

But aren't they costly?

No they aren't because:

1. They constitute serious literature and carry the heart and soul of the author in as simple a language as possible. And we are sure the reading will bring before you facts and realities, you perhaps were not at all aware of till now.
2. They aren't meant for the fun lovers, who will rather buy any hot fiction book just for merry making but are not interested in or may be are afraid of the hard realities of our life and the world we are living in. They will never buy these books. So who will buy if even you will not?
3. These books are printed and manufactured at highest international standards of paper and manufacturing quality.
4. They are exclusively distributed through Amazon and their associates world wide, are easily available at your doorstep and are covered by the Amazon terms and guarantees as and where applicable which you can check at their page at the time of putting your order.
5. They are also available in very cost effective digital or Kindle format. You can save money by reading them in Kindle format. Any help even smallest in terms of money will be a great booster for us.
6. The royalty earned will be spent exclusively for charity, and thus you will be contributing your share of money for a good cause.

We thus urge you to kindly visit the page LEAD Books and select your book to purchase.

Mr Masood Rezvi: The Chairman and Managing Trustee

Supported by the Indian Council of Agricultural Research, through their Junior Research Fellowship (JRF), Masood did his M.Sc .Agriculture, from Rajendra Agricultural University, Pusa under the guidance of Prof B. N. Singh, and won the University Gold Medal for his batch. His thesis Genetical studies in semi-dwarf indica rice (Oryza sativa L.) under different environments is available for reference in the library of the Indian Agricultural Research Institute.

He was immediately selected as Agriculture Officer at the Erstwhile New Bank of India. He served ENBI and Punjab National Bank in different management grades and at different places for seventeen years. During his banking career, he closely interacted with the farmers, rural artisans, glass workers of Firozabad, carpet workers of Bhadohi, and embroidery workers of Lucknow. He passed the Certificated Associate of Indian Institute of Bankers (part I) examination and is a life member of the Indian Institute of Banking and Finance, Mumbai. He has had his training in Rural Development Projects at the College of Agricultural Banking, Pune. During this training he worked on a project for Sericulture (silk growing) farmers in the Karnataka State in association with the State Bank of Mysore. He is also a trained Internal Quality Auditor, trained by Det Norske Veritas and the Bureau of Indian Standards.He coordinated the ISO Certification of the Gorakhpur Regional Office of Punjab National Bank, as the Dy. Management Representative. He also helped in the quality drive at PNB as trainer facilitator and motivator for ISO Certification at Regional Offices at Faizabad and Varanasi, the Zonal Office at Lucknow and many branch offices.  

After taking voluntary retirement from his banking career, he was nominated a member of the State Level Committee for Monitoring and Implementation of Prime Minister's 15 Point Programme and Multisectoral Development Plan for Minority Concentration Districts by the Government of Uttar Pradesh. On the exhortation of his close friend Late Mr. Jawed Murtaza advocate, and at the behest of its founder, Hon'ble Late Mr. Justice Murtaza Husain, he joined the Unity Technical Institute Society, and is a member of its GB. He did his MBA (Finance) and M.Com and passed the UGC-NET examination. He also served at the Unity Degree College as the Administrator and OSD. He is a member of the Commerce and Management Research Association, Lucknow and a dawami member of Anjuman-e-Wazifa-e-Sadat-wa-Momineen, Aligarh.

He has authored the book "Tightening Noose of Poverty" and compiled the book "Growth with Justice". He has also written many articles and papers in English, Hindi and Urdu, which have been published by different journals and newspapers. He has presented many papers and chaired technical sessions in many seminars.His next book "Inflation" is also on the anvil.

Tightening Noose of Poverty by: Masood Rezvi - Our début book

The book is available at the following links in India , USA, Canada, Mexico, Brazil, UK,Germany, France, Italy,  Sweden, Spain,  Nordic Countries, Netherlands, South Africa,  Australia, Thailand  and Japan 

 Read Review by: Youth ki Awaz, Shahernama

Synopsis:

 

The rat-race of wealth maximisation is the academically accepted goal of business today; to such an extent that 'do-gooding' has become a sin.

Big business schools are taking keen interest in the study of Bottom of Wealth Pyramid through their Global Poverty Projects but looking upon it as a market segment hunting business opportunity in it with a ‘good business sense’ sans ‘do-gooding.’

Today 1% of world population is controlling 50% of world wealth, and more and more wealth is being sucked up the pyramid continuously, through a giant centrifugal wealth sucker pump, in the process destroying the inhabitability of Earth. The concern for CSR and ecosystem preservation is mere lip service.

Are those at the top of the wealth pyramid planning to fly off to some other inhabitable planet before Earth becomes too dangerous to live upon?

If so the species of sub humans left back down here may be called Homo gaius, after Gaia the Greek personification of mother earth. They will be an endangered species, will have extremely poor chances of survival, with a very high mortality rate, and sooner or later will become an extinct species. The other species, those who fly off to extraterrestrial habitats best deserve being called - Homo machiavellius, in‘honour’ of Niccolo Machiavelli, author of The Prince.

A dream, if you belong to the 1% Top of Pyramid, but a horrific nightmare otherwise!

In order to prevent the nightmare becoming a reality, goal of businesses must immediately be redefined as Survival Chance Maximisation of Homo sapiens.

The royalties earned on this book will be used exclusively for charity by LEAD Trust, Lucknow, India.

There are 15 pictures 5 illustrations, 1 table, 47 bibliographical references, a glossary of uncommon words and an exhaustive index at the end.

Abridged Version: 

The book "Tightening Noose of Poverty" (ISBN-10: 1517533066 / ISBN-13: 978-1517533069) - available on Amazon - was very much liked by almost all of the readers. However, a concern was shown that the paperback edition of the book was out of the reach of an ordinary student, and thus, there was a need to come out with another edition which could be made affordable for the masses.

Although the kindle edition was there to fulfill this need, we decided, that since till now, in many areas of the world, an e-book was not a feasible reading medium, and there were many readers - especially the senior ones - who were not very comfortable with e-book reading; it was essential to print a separate abridged title extracted from the original one, in as compact a form as possible, and to make it as much affordable as possible. In this abridged book, we have culled the table of pictures, illustrations and tables; the bibliography, the index, and almost all of the images; and have reduced the font size as well as line spacing, stuffed the quotations within the main chapters so as to avoid extra use of even a single folio, and have used white paper in place of the cream paper used in the original one.

We have, however, maintained the original text and are sure that the book will succeed in conveying the message.

Buy Paper Back Edition or read Kindle Edition in India. In other countries you may search by book name or author name.