Wednesday, 25 May 2016

Tightening Noose of Poverty by: Masood Rezvi - Our début book

The book is available at the following links in India USACanadaMexicoBrazilUK,GermanyFranceItaly,  SwedenSpain,  Nordic CountriesNetherlandsSouth Africa,  AustraliaThailand  and Japan 
 Read Review by: Youth ki Awaz, Shahernama

Synopsis:

 

The rat-race of wealth maximisation is the academically accepted goal of business today; to such an extent that 'do-gooding' has become a sin.
Big business schools are taking keen interest in the study of Bottom of Wealth Pyramid through their Global Poverty Projects but looking upon it as a market segment hunting business opportunity in it with a ‘good business sense’ sans ‘do-gooding.’
Today 1% of world population is controlling 50% of world wealth, and more and more wealth is being sucked up the pyramid continuously, through a giant centrifugal wealth sucker pump, in the process destroying the inhabitability of Earth. The concern for CSR and ecosystem preservation is mere lip service.
Are those at the top of the wealth pyramid planning to fly off to some other inhabitable planet before Earth becomes too dangerous to live upon?
If so the species of sub humans left back down here may be called Homo gaius, after Gaia the Greek personification of mother earth. They will be an endangered species, will have extremely poor chances of survival, with a very high mortality rate, and sooner or later will become an extinct species. The other species, those who fly off to extraterrestrial habitats best deserve being called - Homo machiavellius, in‘honour’ of Niccolo Machiavelli, author of The Prince.
A dream, if you belong to the 1% Top of Pyramid, but a horrific nightmare otherwise!
In order to prevent the nightmare becoming a reality, goal of businesses must immediately be redefined as Survival Chance Maximisation of Homo sapiens.
The royalties earned on this book will be used exclusively for charity by LEAD Trust, Lucknow, India.
There are 15 pictures 5 illustrations, 1 table, 47 bibliographical references, a glossary of uncommon words and an exhaustive index at the end.

Abridged Version: 
The book "Tightening Noose of Poverty" (ISBN-10: 1517533066 / ISBN-13: 978-1517533069) - available on Amazon - was very much liked by almost all of the readers. However, a concern was shown that the paperback edition of the book was out of the reach of an ordinary student, and thus, there was a need to come out with another edition which could be made affordable for the masses.
Although the kindle edition was there to fulfill this need, we decided, that since till now, in many areas of the world, an e-book was not a feasible reading medium, and there were many readers - especially the senior ones - who were not very comfortable with e-book reading; it was essential to print a separate abridged title extracted from the original one, in as compact a form as possible, and to make it as much affordable as possible. In this abridged book, we have culled the table of pictures, illustrations and tables; the bibliography, the index, and almost all of the images; and have reduced the font size as well as line spacing, stuffed the quotations within the main chapters so as to avoid extra use of even a single folio, and have used white paper in place of the cream paper used in the original one.
We have, however, maintained the original text and are sure that the book will succeed in conveying the message.
Buy Paper Back Edition or read Kindle Edition in India. In other countries you may search by book name or author name.

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